Intuit ERP Campaign
Client
Intuit
Year
2026
Credits
Amber Yoko Worrell
Curt Muller
Emily Druss
Will Benham
Javi Molinos
Rhett Kearsley
Alex Miller
Alvin Martinez
Info
The Brief
Intuition Creative, Intuit's in house agency was tasked with creating a full funnel campaign that depicts the gaps in modern enterprise management and positions Intuit's ERP as the the solution.
Contribution
Lead Motion designer, I was responsible for developing a motion language that harmonized with the campaign’s overall objectives. This included ensuring consistency across the diverse components of the campaign.
Setting Context
Intuit Enterprise Suite, which is an AI-native enterprise resource planning system designed for growing companies. It integrates various business functions such as finance, payroll, and marketing into a unified platform, streamlining operations and improving profitability.
Creative details
Following the establishment of the visual language, the team convened to explore various approaches. Ultimately, we settled on an impactful, textural, and relatable concept, accompanied by a modular motion system that could accommodate any format required for the campaign collateral. For instance, numerous type supers and UI animations were repurposed for digital banners and Lottie assets on the product homepage.
Campaign ingredients encompass title cards, type supers, demo screens, abstract UI animations, captions, and so on. Below is a sample of diverse assets found across the campaigns’ CTV/OLV spots.
We took over SFO and the surrounding areas of the Sage conference, to promote the ERP as a solution, speaking directly to the pain points of legacy enterprise workflows.
The takeover consisted of various static billboards, animated LED boards in the airport, a booth outside of the conference where onlookers could find out more, etc.
Impact
The motion identity shipped under a compressed of 2 weeks. Despite the time pressure, the system landed with strong alignment across product marketing, brand, and GTM teams. Being well received by our costumers, campaign metrics TBD.