Mailchimp Your Marketing

The Brief

GET advanced marketers at mid-market businesses

WHO are skeptical about Mailchimp's ability to orchestrate complex personalized marketing

TO change their beliefs and sign up for a standard+ plan.

BY proving that Mailchimp’s AI-powered email and sms marketing platform gives them an undisputed growth advantage

Contribution

Motion designer, I oversaw the majority of the campaign creative, encompassing abstract UI design (including optimization and translation), typography treatments, faux branded content and other device assets. I collaborated closely with post-production partners to deliver GFX packages that were utilized across various platforms, including CTV/OLV and digital banners.

Main takeaways

Mailchimp Your Marketing include interest in Mailchimp’s AI-powered marketing tools, the potential impact on ROI through use of their platform, and the overall ease of use and innovation of Mailchimp's advanced tools.

The concept was so successful it continued to be refreshed in the following fiscal year.